With the emergence of the 24/7 web, digital media, and news cycle, along with recent global events, good communication is critical for organisations, and strategic communication professionals are more valued than ever.
The Bachelor of Communication in Strategic Communication prepares students for a career developing, managing, and implementing communication strategies and campaigns across all sectors and industries.
Master the Art of Communication: Engage Stakeholders and Audiences
Learn how to communicate and engage with various stakeholders, audiences and publics by,
- managing social media, enacting digital platforms,
- writing for traditional and social media,
- developing public relations (PR) and communications strategies for real-life organisations,
- applying skills to a diverse range of contexts, including web communication, creative production and news media,
- creating and producing content,
- cultivating creativity problem solving,
- innovation and entrepreneurial skills,
- conducting research, analysis and evaluation.
What to expect when you study Strategic Communication
As a student studying Strategic Communication at Murdoch University, you will explore Australian and international Strategic Communication theories and practices, with an emphasis on ethical communication and critical thinking. You’ll develop digital and traditional communication skills and learn how to apply these skills in a range of contexts, from web communication to social media to creative production and news media.
You will work as part of our on-campus student creative consultancy, MESH. As a MESH consultant, you will work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age, including creating and producing content, managing social media, and developing public relations and communications strategies.
The Bachelor of Communication (Strategic Communication) is accredited by Public Relations Institute of Australia (PRIA).
With incredible facility support and invaluable practical experience, the versatility of the course content has allowed me to work across a range of fields
Connect with us
Connect with the School of Media and Communication on LinkedIn.
How to apply
Ready to join us? Let’s get your university application underway.