Postgraduate Course

Graduate Diploma in Web Communication

Interested in advancing your digital communication skills? Gain specialised knowledge in social media strategy, search engine optimisation, digital content strategy and web analytics.

What type of student are you?

Murdoch code

G1071

Study mode

Part Time or Full Time

Duration (years)

1

Selection rank

CRICOS code

085216C
Apply

Apply to start

You can apply to start studying at the following times.
Available Not Available
Internal External
Murdoch Semester 1 Semester 1
Semester 2 Semester 2
View the dates for our teaching periods

Overview

Learn the essential practical, theoretical and technical skills necessary for digital communication. You’ll learn the core communication areas of social media strategy, search engine optimisation, digital content strategy and web analytics.

Throughout this project-based course you'll cover all aspects of a web communication campaign, from developing digital personae to pitching ideas to a client. You’ll learn how web communication works in business, society and in the political realm, while learning how to plan social media and digital communication campaigns for different target audiences.

Develop your knowledge in web communication strategy, digital platforms (such as websites and social media) and data analysis so that you can maximise your opportunities and reach in this continually changing professional landscape. This course has a very practical focus and you will learn through doing.

3 reasons to study a Graduate Diploma in Web Communication at Murdoch

  1. Put theory into practice with professional placements through our Work Integrated Learning program where you could have the opportunity to take on real projects with real clients through our on campus consultancy, MESH.
  2. As part of your studies you’ll take on an advanced web communication project either as an industry internship or self-directed project.
  3. Be taught by leading academics and tutors with local, national and international industry experience.

Develop your skills

Build essential skills and knowledge to meet your career or study goals. Topics you’ll cover include:

  • Issues management; critical and ethical issues in communication
  • Web strategy
  • Strategic communication
  • Web research and planning
  • Social media analysis

Your career

This course will prepare you to work across just about any industry or business engaging with the web and social media. Careers could include:

  • Digital Communication Officer
  • SEO Strategist
  • Digital and Content Manager
  • Social Media Strategist
  • Web Data Analyst

Read More

Read Less

Progress to structure
Apply to start
You can apply to start studying at the following times.
Available Not Available
Internal External
Murdoch Semester 1 Semester 1
Semester 2 Semester 2
View the dates for our teaching periods
Progress to structure

Structure

To help plan the structure of your course, search for our suggested course plans.

Unit code Unit name Credit points
Progress to entry requirements

Entry requirements

I have completed studies in
Select which option best describes your path to university :
Means of admission Minimum academic requirement Minimum english requirement
Murdoch Institute of Technology (MIT) courses Successful completion of one of the following:Murdoch University Preparation Course with a minimum of 50% in every subjectMUPC (1 Trimester)Foundation Studies Course with a minimum of 50% in every subject. Successful completion of one of the following:Murdoch University Preparation CourseIntroduction to Academic Communication unitFoundation Studies Course with a minimum of 50% in every subject.
Enabling courses

Successful completion of one of the following:

  • OnTrack, FlexiTrack, OnTrack Sprint or K-Track at Murdoch University
  • Murdoch FlexiTrack High program in Year 12.
  • TLC – Learning for Tomorrow in Year 12.
  • an enabling or bridging course at another Australian University.
Successful completion of the course.
University study Successful completion of 2 units at an Australian University or Open Universities Australia (OUA). Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).
Creative Portfolio Successful Portfolio application as assessed by the Academic Chair of the course.Find out more Scaled mark of 50 or higher in one of the following:English ATARLiterature ATAREnglish as an Additional Dialect (EALD) ATAR or interstate equivalent, or a STAT Written English score of 140 or higher.
Murdoch Institute of Technology (MIT) courses

Minimum academic requirement

Successful completion of one of the following:Murdoch University Preparation Course with a minimum of 50% in every subjectMUPC (1 Trimester)Foundation Studies Course with a minimum of 50% in every subject.

Minimum english requirement

Successful completion of one of the following:Murdoch University Preparation CourseIntroduction to Academic Communication unitFoundation Studies Course with a minimum of 50% in every subject.
Enabling courses

Minimum academic requirement

Successful completion of one of the following:

  • OnTrack, FlexiTrack, OnTrack Sprint or K-Track at Murdoch University
  • Murdoch FlexiTrack High program in Year 12.
  • TLC – Learning for Tomorrow in Year 12.
  • an enabling or bridging course at another Australian University.

Minimum english requirement

Successful completion of the course.
University study

Minimum academic requirement

Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).

Minimum english requirement

Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).
Creative Portfolio

Minimum academic requirement

Successful Portfolio application as assessed by the Academic Chair of the course.Find out more

Minimum english requirement

Scaled mark of 50 or higher in one of the following:English ATARLiterature ATAREnglish as an Additional Dialect (EALD) ATAR or interstate equivalent, or a STAT Written English score of 140 or higher.
Means of admission Minimum academic requirement Minimum english requirement
Western Australian Universities Foundation Program (WAUFP) CPS 54 or higher. 50% in English Language and Australian Cultural Studies (ELACS).
GCE A Levels

Aggregate of 6 points from:

  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects

 

At least two A-level subjects are included in the calculation

AS-level subject attempted at A-level is not eligible to be included

 

A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)

AS-level grades (A=2.5, B=2, C=1.5, D=1, E=0.5)

A Levels: D in one of the following:English LanguageEnglish LiteratureKnowledge and Inquiry. AS Level: C in one of the following:English LanguageEnglish Literature Knowledge and Inquiry.
Queensland Certificate of Education (QCE) Overall Position (OP) of 13 or lower. Sound Achievement (4) or better in a Queensland Studies Authority approved subject of one of the following:EnglishEnglish Extension (Literature)English for ESL Learners. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only).
Minimum Selection Rank (WA/ACT/NSW/NT/SA/TAS/VIC) 70 Scaled mark of 50 or higher in one of the following (or interstate equivalent):English ATARLiterature ATAREnglish as an Additional Dialect (EALD) ATAR Or a STAT Written English score of 140 or higher. Or evidence of completing year 11 and 12 in Australia at any Level (Domestic applicants only)​.
Portfolio entry For Creative Media, Arts and Design and Communications courses A successful portfolio application that demonstrates relevant aptitude and ability in a related learning area.​ Find out more about the Portfolio Entry Pathway.
Extenuating circumstances We'll consider applications from prospective students whose education has been compromised due to genuine hardship, resulting in them falling short of entry requirements for an undergraduate course.Find out more. Case-by-case assessment.
VET course studied at school Successful completion of a Certificate IV or higher. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Scaled mark of 50 or higher in one of the following:English ATARLiterature ATAREnglish as an Additional Dialect (EALD) ATAR or a STAT Written English score of 140 or higher. ​
Overseas Year 12 Please refer to the information under the country of study. Please refer to the information under the country of study.
International Baccalaureate (IB) Diploma Total score of 24 or higher. Higher level (HL): 3 or better. Standard Level (SL): 4 or better. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). ​
Western Australian Universities Foundation Program (WAUFP)

Minimum academic requirement

CPS 54 or higher.

Minimum english requirement

50% in English Language and Australian Cultural Studies (ELACS).
GCE A Levels

Minimum academic requirement

Aggregate of 6 points from:

  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects

 

At least two A-level subjects are included in the calculation

AS-level subject attempted at A-level is not eligible to be included

 

A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)

AS-level grades (A=2.5, B=2, C=1.5, D=1, E=0.5)

Minimum english requirement

A Levels: D in one of the following:English LanguageEnglish LiteratureKnowledge and Inquiry. AS Level: C in one of the following:English LanguageEnglish Literature Knowledge and Inquiry.
Queensland Certificate of Education (QCE)

Minimum academic requirement

Overall Position (OP) of 13 or lower.

Minimum english requirement

Sound Achievement (4) or better in a Queensland Studies Authority approved subject of one of the following:EnglishEnglish Extension (Literature)English for ESL Learners. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only).
Minimum Selection Rank (WA/ACT/NSW/NT/SA/TAS/VIC)

Minimum academic requirement

70

Minimum english requirement

Scaled mark of 50 or higher in one of the following (or interstate equivalent):English ATARLiterature ATAREnglish as an Additional Dialect (EALD) ATAR Or a STAT Written English score of 140 or higher. Or evidence of completing year 11 and 12 in Australia at any Level (Domestic applicants only)​.
Portfolio entry

Minimum academic requirement

For Creative Media, Arts and Design and Communications courses A successful portfolio application that demonstrates relevant aptitude and ability in a related learning area.​ Find out more about the Portfolio Entry Pathway.
Extenuating circumstances

Minimum academic requirement

We'll consider applications from prospective students whose education has been compromised due to genuine hardship, resulting in them falling short of entry requirements for an undergraduate course.Find out more.

Minimum english requirement

Case-by-case assessment.
VET course studied at school

Minimum academic requirement

Successful completion of a Certificate IV or higher.

Minimum english requirement

Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Scaled mark of 50 or higher in one of the following:English ATARLiterature ATAREnglish as an Additional Dialect (EALD) ATAR or a STAT Written English score of 140 or higher. ​
Overseas Year 12

Minimum academic requirement

Please refer to the information under the country of study.

Minimum english requirement

Please refer to the information under the country of study.
International Baccalaureate (IB) Diploma

Minimum academic requirement

Total score of 24 or higher.

Minimum english requirement

Higher level (HL): 3 or better. Standard Level (SL): 4 or better. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). ​
Means of admission Minimum academic requirement Minimum english requirement
Certificate IV AQF level 4 Successful completion of a Certificate IV. ​Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). STAT Written English score of 140 or higher (145 if prior to May 2010).
Diploma or Advanced Diploma AQF level 5–6 Successful completion of a Diploma or Advanced Diploma. Successful completion of a Diploma or Advanced Diploma.
Certificate IV AQF level 4

Minimum academic requirement

Successful completion of a Certificate IV.

Minimum english requirement

​Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). STAT Written English score of 140 or higher (145 if prior to May 2010).
Diploma or Advanced Diploma AQF level 5–6

Minimum academic requirement

Successful completion of a Diploma or Advanced Diploma.

Minimum english requirement

Successful completion of a Diploma or Advanced Diploma.
Means of admission Minimum academic requirement Minimum english requirement
Portfolio entry For Creative Media, Arts and Design and Communications courses A successful portfolio application that demonstrates relevant aptitude and ability in a related learning area.​ Find out more about the Portfolio Entry Pathway.
Mature Age Pathway (MAP) MAP involves an interview and a portfolio submission to be assessed by the Academic Chair of the course. Admission is based on relevant work and life experience. Applicants must also meet the English Language Competency requirements for the course. Email us for more information. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Must be met according to the respective courses standard ELC requirements, STAT Written English 140, etc. ​
Special Tertiary Admissions Test (STAT) Multiple Choice score of 135 (145 if taken prior to May 2010). Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Written English Score of 140 (145 if taken prior to May 2010). ​
Portfolio entry

Minimum academic requirement

For Creative Media, Arts and Design and Communications courses A successful portfolio application that demonstrates relevant aptitude and ability in a related learning area.​ Find out more about the Portfolio Entry Pathway.
Mature Age Pathway (MAP)

Minimum academic requirement

MAP involves an interview and a portfolio submission to be assessed by the Academic Chair of the course. Admission is based on relevant work and life experience. Applicants must also meet the English Language Competency requirements for the course. Email us for more information.

Minimum english requirement

Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Must be met according to the respective courses standard ELC requirements, STAT Written English 140, etc. ​
Special Tertiary Admissions Test (STAT)

Minimum academic requirement

Multiple Choice score of 135 (145 if taken prior to May 2010).

Minimum english requirement

Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Written English Score of 140 (145 if taken prior to May 2010). ​
Recognised Bachelor's degree in any field, or equivalent training, or satisfactory preparation for the course through previous study or professional experience.

English Requirements

You must meet a minimum standard in English to study at Murdoch, which can be demonstrated through either English proficiency tests, university preparation courses, English language courses, previous tertiary study or vocational education.

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

Find out more

 

This information applies to courses offered at our Australian campuses only. Courses offered at our Dubai  and Singapore campuses or delivered by Open Universities Australia may have different requirements.

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

Find out more

 

This information applies to courses offered at our Australian campuses only. Courses offered at our Dubai  and Singapore campuses or delivered by Open Universities Australia may have different requirements.

Progress to fees and scholarships

Fees and scholarships

Students in a lecture theatre

Scholarships

Make the most of your university experience by reducing the financial costs with a scholarship.

Whether you’re a high achiever or have experienced hardship, we offer a wide range of scholarships and awards to students from all walks of life. Explore our scholarships to find the ones you could be eligible for as a new Murdoch student as well as what's available throughout your degree.

Find your scholarship
cbd

How much will it cost?

Instead of paying an overall course fee, you pay for the individual units you enrol in. The total course cost will vary depending on the units you choose.

Following your successful application, you’ll receive a Letter of Offer which will contain specific course and fee information.

If you are applying for an undergraduate course, you may be eligible for a Commonwealth Supported Place. Postgraduate programs are full fee paying, unless indicated otherwise in your Letter of Offer.

View Fee Calculator
cbd

How much will it cost?

Course fees vary depending on the level of study and the year of commencement. Use our Fee Calculator to estimate the cost of your course.

View Fee Calculator
Students in a lecture theatre

Scholarships

Make the most of your university experience by reducing the financial costs with a scholarship. Our International Welcome Scholarship offers eligible students between $8,000 and $11,000, depending on the course you study.

The Australian Government also offers scholarships to students from developing countries through the Australia Awards Scholarship program.

Explore our scholarships and find out if you’re eligible to apply.

Find your scholarship
Progress to how to apply

How to apply

I want to start studying in

No Admissions

 

To start studying in Semester 1, you can apply directly to Murdoch online for all courses except Nursing and Veterinary Science. If you're applying for Nursing or Veterinary Science, you must apply through TISC.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Semester 1 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Semester 2 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Semester 2 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Trimester 1 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can being your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Trimester 1 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Trimester 2 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Trimester 2 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Trimester 3 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Trimester 3 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

Your Document Checklist

Ready to apply? Before you start, make sure you have some or all of the following documentation ready for a quick application.

  • Completed official Academic Transcripts and Certificates of Completion

Your Document Checklist

Ready to apply? Before you start, make sure you have all of the following documentation ready for a quick application.

  • Complete or incomplete official Academic Transcripts and Certificates of Completion – both original and English translated versions
  • English Language Proficiency Document (if available)
  • A recent Curriculum Vitae
How to apply
how-to-apply