Undergraduate Major

Web Communication

Social media has revolutionised the way people create, consume and share information. Learn how to effectively communicate and tell stories through digital platforms in today’s rapidly evolving media-driven world.

What type of student are you?

Murdoch code

MJ-WBC

Study mode

Part Time or Full Time

Selection rank

70

CRICOS code

See Course
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Apply to start

You can apply to start studying at the following times.
Available Not Available
Internal External
Kaplan Higher Education Institute and Kaplan Higher Education Academy, Singapore Trimester 1 Trimester 1
Trimester 2 Trimester 2
Trimester 3 Trimester 3
Murdoch University Dubai, UAE Trimester 1 Trimester 1
Trimester 2 Trimester 2
Trimester 3 Trimester 3
Murdoch Semester 1 Semester 1
Semester 2 Semester 2
View the dates for our teaching periods

Overview

This course combines an exciting mix of web design, digital marketing and strategic communication.

Students will learn how to design and develop strategies for web communication campaigns using a range of digital media including, social media, websites, mobile technology, games, video and online news media.

Learn about conveying information and ideas using social media platforms such as Facebook, Instagram, Twitter and YouTube, powerful search engines including the likes of Google and Yahoo and well-designed and written websites and blogs to deliver creatively planned strategic outcomes for organisations.

3 reasons to study Web Communication at Murdoch 

  1. Learn from industry professionals and digital media researchers while working for real clients.
  2. Work in an industry where strong future growth is expected for advertising, multimedia and web design professionals*. (*Source: Australian Government Job Outlook 2021).
  3. Increase your job prospects by adding an additional minor to your degree. We recommend Global Media and Communication, Strategic Communication or Journalism.

What you'll learn

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:

  • Professional writing skills, global perspectives on issues, ethical and cooperative work behaviour
  • Ethical thinking in interpersonal, social and professional contexts
  • Creative techniques and methodologies towards communication solutions
  • Communicating and engaging with a range of audiences, stakeholders and the public through media and communication platforms using voice, text, sound and image

Your career 

When you graduate, you might work in strategic communication, web design or digital marketing or in specialised areas such as social media management or search engine marketing and strategy. Careers could include:

  • Web Communication Specialist
  • Social Media Consultant
  • Social Media Analyst
  • Consultant or Freelancer
  • Client Production Officer
  • Web Production and Strategic Consultant
  • SEO and Social Media Strategist
  • Digital PR and Marketing Consultant
  • Digital Account Manager

Professional recognition

Journalism graduates working in industry would be eligible for membership of the Media Entertainment and Arts Alliance (MEAA).

The Strategic Communication major is accredited by the Public Relations Institute of Australia (PRIA).

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Progress to structure
Courses with this major
To study this major, you must apply for one of these courses.
Apply to start
You can apply to start studying at the following times.
Available Not Available
Internal External
Kaplan Higher Education Institute and Kaplan Higher Education Academy, Singapore Trimester 1 Trimester 1
Trimester 2 Trimester 2
Trimester 3 Trimester 3
Murdoch University Dubai, UAE Trimester 1 Trimester 1
Trimester 2 Trimester 2
Trimester 3 Trimester 3
Murdoch Semester 1 Semester 1
Semester 2 Semester 2
View the dates for our teaching periods
Progress to structure

Entry requirements

I have completed studies in
Select which option best describes your path to university :
Means of admission Minimum academic requirement Minimum english requirement
Murdoch Institute of Technology (MIT) courses Successful completion of one of the following:Murdoch University Preparation Course with a minimum of 50% in every subjectMUPC (1 Trimester)Foundation Studies Course with a minimum of 50% in every subject. Successful completion of one of the following:Murdoch University Preparation CourseIntroduction to Academic Communication unitFoundation Studies Course with a minimum of 50% in every subject.
Enabling courses

Successful completion of one of the following:

  • OnTrack, FlexiTrack, OnTrack Sprint or K-Track at Murdoch University
  • Murdoch FlexiTrack High program in Year 12.
  • TLC – Learning for Tomorrow in Year 12.
  • an enabling or bridging course at another Australian University.
Successful completion of the course.
University study Successful completion of 2 units at an Australian University or Open Universities Australia (OUA). Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).
Creative Portfolio Successful Portfolio application as assessed by the Academic Chair of the course.Find out more Scaled mark of 50 or higher in one of the following:English ATARLiterature ATAREnglish as an Additional Dialect (EALD) ATAR or interstate equivalent, or a STAT Written English score of 140 or higher.
Murdoch Institute of Technology (MIT) courses

Minimum academic requirement

Successful completion of one of the following:Murdoch University Preparation Course with a minimum of 50% in every subjectMUPC (1 Trimester)Foundation Studies Course with a minimum of 50% in every subject.

Minimum english requirement

Successful completion of one of the following:Murdoch University Preparation CourseIntroduction to Academic Communication unitFoundation Studies Course with a minimum of 50% in every subject.
Enabling courses

Minimum academic requirement

Successful completion of one of the following:

  • OnTrack, FlexiTrack, OnTrack Sprint or K-Track at Murdoch University
  • Murdoch FlexiTrack High program in Year 12.
  • TLC – Learning for Tomorrow in Year 12.
  • an enabling or bridging course at another Australian University.

Minimum english requirement

Successful completion of the course.
University study

Minimum academic requirement

Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).

Minimum english requirement

Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).
Creative Portfolio

Minimum academic requirement

Successful Portfolio application as assessed by the Academic Chair of the course.Find out more

Minimum english requirement

Scaled mark of 50 or higher in one of the following:English ATARLiterature ATAREnglish as an Additional Dialect (EALD) ATAR or interstate equivalent, or a STAT Written English score of 140 or higher.
Means of admission Minimum academic requirement Minimum english requirement
Western Australian Universities Foundation Program (WAUFP) CPS 54 or higher. 50% in English Language and Australian Cultural Studies (ELACS).
GCE A Levels

Aggregate of 6 points from:

  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects

 

At least two A-level subjects are included in the calculation

AS-level subject attempted at A-level is not eligible to be included

 

A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)

AS-level grades (A=2.5, B=2, C=1.5, D=1, E=0.5)

A Levels: D in one of the following:English LanguageEnglish LiteratureKnowledge and Inquiry. AS Level: C in one of the following:English LanguageEnglish Literature Knowledge and Inquiry.
Queensland Certificate of Education (QCE) Overall Position (OP) of 13 or lower. Sound Achievement (4) or better in a Queensland Studies Authority approved subject of one of the following:EnglishEnglish Extension (Literature)English for ESL Learners. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only).
Minimum Selection Rank (WA/ACT/NSW/NT/SA/TAS/VIC) 70 Scaled mark of 50 or higher in one of the following (or interstate equivalent):English ATARLiterature ATAREnglish as an Additional Dialect (EALD) ATAR Or a STAT Written English score of 140 or higher. Or evidence of completing year 11 and 12 in Australia at any Level (Domestic applicants only)​.
Portfolio entry For Creative Media, Arts and Design and Communications courses A successful portfolio application that demonstrates relevant aptitude and ability in a related learning area.​ Find out more about the Portfolio Entry Pathway.
Extenuating circumstances We'll consider applications from prospective students whose education has been compromised due to genuine hardship, resulting in them falling short of entry requirements for an undergraduate course.Find out more. Case-by-case assessment.
VET course studied at school Successful completion of a Certificate IV or higher. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Scaled mark of 50 or higher in one of the following:English ATARLiterature ATAREnglish as an Additional Dialect (EALD) ATAR or a STAT Written English score of 140 or higher. ​
Overseas Year 12 Please refer to the information under the country of study. Please refer to the information under the country of study.
International Baccalaureate (IB) Diploma Total score of 24 or higher. Higher level (HL): 3 or better. Standard Level (SL): 4 or better. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). ​
Western Australian Universities Foundation Program (WAUFP)

Minimum academic requirement

CPS 54 or higher.

Minimum english requirement

50% in English Language and Australian Cultural Studies (ELACS).
GCE A Levels

Minimum academic requirement

Aggregate of 6 points from:

  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects

 

At least two A-level subjects are included in the calculation

AS-level subject attempted at A-level is not eligible to be included

 

A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)

AS-level grades (A=2.5, B=2, C=1.5, D=1, E=0.5)

Minimum english requirement

A Levels: D in one of the following:English LanguageEnglish LiteratureKnowledge and Inquiry. AS Level: C in one of the following:English LanguageEnglish Literature Knowledge and Inquiry.
Queensland Certificate of Education (QCE)

Minimum academic requirement

Overall Position (OP) of 13 or lower.

Minimum english requirement

Sound Achievement (4) or better in a Queensland Studies Authority approved subject of one of the following:EnglishEnglish Extension (Literature)English for ESL Learners. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only).
Minimum Selection Rank (WA/ACT/NSW/NT/SA/TAS/VIC)

Minimum academic requirement

70

Minimum english requirement

Scaled mark of 50 or higher in one of the following (or interstate equivalent):English ATARLiterature ATAREnglish as an Additional Dialect (EALD) ATAR Or a STAT Written English score of 140 or higher. Or evidence of completing year 11 and 12 in Australia at any Level (Domestic applicants only)​.
Portfolio entry

Minimum academic requirement

For Creative Media, Arts and Design and Communications courses A successful portfolio application that demonstrates relevant aptitude and ability in a related learning area.​ Find out more about the Portfolio Entry Pathway.
Extenuating circumstances

Minimum academic requirement

We'll consider applications from prospective students whose education has been compromised due to genuine hardship, resulting in them falling short of entry requirements for an undergraduate course.Find out more.

Minimum english requirement

Case-by-case assessment.
VET course studied at school

Minimum academic requirement

Successful completion of a Certificate IV or higher.

Minimum english requirement

Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Scaled mark of 50 or higher in one of the following:English ATARLiterature ATAREnglish as an Additional Dialect (EALD) ATAR or a STAT Written English score of 140 or higher. ​
Overseas Year 12

Minimum academic requirement

Please refer to the information under the country of study.

Minimum english requirement

Please refer to the information under the country of study.
International Baccalaureate (IB) Diploma

Minimum academic requirement

Total score of 24 or higher.

Minimum english requirement

Higher level (HL): 3 or better. Standard Level (SL): 4 or better. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). ​
Means of admission Minimum academic requirement Minimum english requirement
Certificate IV AQF level 4 Successful completion of a Certificate IV. ​Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). STAT Written English score of 140 or higher (145 if prior to May 2010).
Diploma or Advanced Diploma AQF level 5–6 Successful completion of a Diploma or Advanced Diploma. Successful completion of a Diploma or Advanced Diploma.
Certificate IV AQF level 4

Minimum academic requirement

Successful completion of a Certificate IV.

Minimum english requirement

​Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). STAT Written English score of 140 or higher (145 if prior to May 2010).
Diploma or Advanced Diploma AQF level 5–6

Minimum academic requirement

Successful completion of a Diploma or Advanced Diploma.

Minimum english requirement

Successful completion of a Diploma or Advanced Diploma.
Means of admission Minimum academic requirement Minimum english requirement
Portfolio entry For Creative Media, Arts and Design and Communications courses A successful portfolio application that demonstrates relevant aptitude and ability in a related learning area.​ Find out more about the Portfolio Entry Pathway.
Mature Age Pathway (MAP) MAP involves an interview and a portfolio submission to be assessed by the Academic Chair of the course. Admission is based on relevant work and life experience. Applicants must also meet the English Language Competency requirements for the course. Email us for more information. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Must be met according to the respective courses standard ELC requirements, STAT Written English 140, etc. ​
Special Tertiary Admissions Test (STAT) Multiple Choice score of 135 (145 if taken prior to May 2010). Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Written English Score of 140 (145 if taken prior to May 2010). ​
Portfolio entry

Minimum academic requirement

For Creative Media, Arts and Design and Communications courses A successful portfolio application that demonstrates relevant aptitude and ability in a related learning area.​ Find out more about the Portfolio Entry Pathway.
Mature Age Pathway (MAP)

Minimum academic requirement

MAP involves an interview and a portfolio submission to be assessed by the Academic Chair of the course. Admission is based on relevant work and life experience. Applicants must also meet the English Language Competency requirements for the course. Email us for more information.

Minimum english requirement

Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Must be met according to the respective courses standard ELC requirements, STAT Written English 140, etc. ​
Special Tertiary Admissions Test (STAT)

Minimum academic requirement

Multiple Choice score of 135 (145 if taken prior to May 2010).

Minimum english requirement

Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Written English Score of 140 (145 if taken prior to May 2010). ​
As per normal admission requirement

English Requirements

You must meet a minimum standard in English to study at Murdoch, which can be demonstrated through either English proficiency tests, university preparation courses, English language courses, previous tertiary study or vocational education.

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

Find out more

Adjustment for Murdoch RISE

Murdoch RISE is a selection rank adjustment, as part of our commitment to helping students from regional, Indigenous and low socio-economic backgrounds gain university entry.

If you achieve an ATAR of 60.00 - 89.95, a Murdoch RISE adjustment factor of up to 10.00 points may help you get into your preferred course. Murdoch RISE can increase your selection rank up to a maximum of 90.00.

There’s no application or need to register. If you are eligible, the adjustment factor is automatically added to your raw ATAR score when you apply.

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

Find out more

 

This information applies to courses offered at our Australian campuses only. Courses offered at our Dubai  and Singapore campuses or delivered by Open Universities Australia may have different requirements.

Progress to fees and scholarships

Fees and scholarships

Students in a lecture theatre

Scholarships

Make the most of your university experience by reducing the financial costs with a scholarship.

Whether you’re a high achiever or have experienced hardship, we offer a wide range of scholarships and awards to students from all walks of life. Explore our scholarships to find the ones you could be eligible for as a new Murdoch student as well as what's available throughout your degree.

Find your scholarship
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How much will it cost?

Instead of paying an overall course fee, you pay for the individual units you enrol in. The total course cost will vary depending on the units you choose.

Following your successful application, you’ll receive a Letter of Offer which will contain specific course and fee information.

If you are applying for an undergraduate course, you may be eligible for a Commonwealth Supported Place. Postgraduate programs are full fee paying, unless indicated otherwise in your Letter of Offer.

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cbd

How much will it cost?

Course fees vary depending on the level of study and the year of commencement. Use our Fee Calculator to estimate the cost of your course.

View Fee Calculator
Students in a lecture theatre

Scholarships

Make the most of your university experience by reducing the financial costs with a scholarship. Our International Welcome Scholarship offers eligible students between $8,000 and $11,000, depending on the course you study.

The Australian Government also offers scholarships to students from developing countries through the Australia Awards Scholarship program.

Explore our scholarships and find out if you’re eligible to apply.

Find your scholarship
Progress to how to apply

How to apply

I want to start studying in

No Admissions

 

To start studying in Semester 1, you can apply directly to Murdoch online for all courses except Nursing and Veterinary Science. If you're applying for Nursing or Veterinary Science, you must apply through TISC.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Semester 1 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Semester 2 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Semester 2 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Trimester 1 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can being your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Trimester 1 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Trimester 2 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Trimester 2 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Trimester 3 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

 

To start studying in Trimester 3 you can apply direct to Murdoch online.

Check the apply to start dates to see when you can begin your degree, then follow the four step application process. Remember to check the document checklist for what to include when applying.

 

Your Document Checklist

Ready to apply? Before you start, make sure you have some or all of the following documentation ready for a quick application.

  • Completed official Academic Transcripts and Certificates of Completion
  • ATAR results
  • STAT Test results

Your Document Checklist

Ready to apply? Before you start, make sure you have some or all of the following documentation ready for a quick application.

  • Complete or incomplete official Academic Transcripts and Certificates of Completion – both original and English translated versions
  • English Language Proficiency Document (if available)
How to apply
how-to-apply