Undergraduate Major

Marketing

The fast-paced world of marketing is always changing. Learn through digital marketing, social media and traditional marketing techniques.

What type of student are you?

Domestic International

Murdoch code: MJ-MKTA
Study mode: Full Time or Part Time
Selection rank: 70
CRICOS code: See Course

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Overview

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it.

In this course, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You'll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

3 reasons to study Marketing at Murdoch

Learn how to use social media platforms for business, as an entrepreneur and to influence people.
Complete industry-recognised certifications during your course.
Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena's Snapchat channel at the Harry Style's 2018 concert.

What you'll learn

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you'll learn:

International marketing
Strategic marketing
Consumer behaviour
Digital and social media marketing
Services marketing

Your future career

With a major in marketing you’ll be able to explore a range of roles across Australia and the world. Careers include:

Marketing Account Manager or Marketing Consultant
Product or Brand Manager
Market Research Analyst
Content Marketer
Digital Marketer

For further admission information about this course, please download our Information Pack.

Murdoch Admission Information - Business (PDF) 351 KB

Professional accreditation

Chartered Institute of Marketing

Professional recognition

Students completing the Marketing major are eligible for professional accreditation with the Chartered Institute of Marketing (Level 4).

Study areas

Business

Courses with this major

To study this major, you must apply for one of these courses.

Apply to start

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Progress to structure

Structure

To help plan the structure of your course, search for our suggested course plans.

Unit code	Unit name	Credit points

Progress to entry requirements

Entry requirements

I have completed studies in

Select which option best describes your path to university :

Higher Education

You have completed university study in Australia, including a bridging or enabling course.

Recent Secondary Education

You are finishing high school this year or have done so in the last two years.

Vocational Education & Training

You have completed an apprenticeship or a VET course at TAFE or another private training provider.

Work & Life Experience

You have completed an aptitude test or spent time away from study for work.

Means of admission	Minimum academic requirement	Minimum English requirement
Enabling courses (in Year 12) - standard	Successful completion of one of the following: Murdoch FlexiTrack High Program in Year 12 TLC Learning for Tomorrow in Year 12 An enabling or bridging program at another Australian university	Evidence of completing Year 11 and 12 in Australia at any level (domestic applicants only), OR Evidence of completing a minimum of 2 years study at TAFE or an RTO (domestic applicants only), OR A STAT Written English score of 140 or higher, OR Scaled mark of 50 or higher in one of the following: English ATAR Literature ATAR English as and Additional Dialect (EALD)
University study	Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).	Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).
Murdoch Institute of Technology (MIT) courses	Successful completion of one of the following: Murdoch University Preparation Course with a minimum of 50% in every subject MUPC (1 Trimester) Foundation Studies Course with a minimum of 50% in every subject.	Successful completion of one of the following: Murdoch University Preparation Course Introduction to Academic Communication unit Foundation Studies Course with a minimum of 50% in every subject.
Enabling courses (after Year 12) - standard	Successful completion of one of the following: OnTrack Flex, OnTrack Sprint or K-Track at Murdoch University. An enabling or bridging course at another Australian university.	Successful completion of the course.

Enabling courses (in Year 12) - standard
Minimum academic requirement Successful completion of one of the following: Murdoch FlexiTrack High Program in Year 12 TLC Learning for Tomorrow in Year 12 An enabling or bridging program at another Australian university
Minimum English requirement Evidence of completing Year 11 and 12 in Australia at any level (domestic applicants only), OR Evidence of completing a minimum of 2 years study at TAFE or an RTO (domestic applicants only), OR A STAT Written English score of 140 or higher, OR Scaled mark of 50 or higher in one of the following: English ATAR Literature ATAR English as and Additional Dialect (EALD)

Enabling courses (in Year 12) - standard

Minimum academic requirement

Successful completion of one of the following:

Murdoch FlexiTrack High Program in Year 12
TLC Learning for Tomorrow in Year 12
An enabling or bridging program at another Australian university

Minimum English requirement

Evidence of completing Year 11 and 12 in Australia at any level (domestic applicants only), OR

Evidence of completing a minimum of 2 years study at TAFE or an RTO (domestic applicants only), OR

A STAT Written English score of 140 or higher, OR

Scaled mark of 50 or higher in one of the following:

English ATAR
Literature ATAR
English as and Additional Dialect (EALD)

University study
Minimum academic requirement Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).
Minimum English requirement Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).

Murdoch Institute of Technology (MIT) courses
Minimum academic requirement Successful completion of one of the following: Murdoch University Preparation Course with a minimum of 50% in every subject MUPC (1 Trimester) Foundation Studies Course with a minimum of 50% in every subject.
Minimum English requirement Successful completion of one of the following: Murdoch University Preparation Course Introduction to Academic Communication unit Foundation Studies Course with a minimum of 50% in every subject.

Enabling courses (after Year 12) - standard
Minimum academic requirement Successful completion of one of the following: OnTrack Flex, OnTrack Sprint or K-Track at Murdoch University. An enabling or bridging course at another Australian university.
Minimum English requirement Successful completion of the course.

Means of admission	Minimum academic requirement	Minimum English requirement
GCE A Levels	Aggregate of 6 points from: A maximum of the best three A-level subjects; OR A combination of A-level and AS-level subjects At least two A-level subjects are included in the calculation AS-level subject attempted at A-level is not eligible to be included A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1) AS-level grades (A=2.5, B=2, C=1.5, D=1, E=0.5)	A Levels: D in one of the following: English Language English Literature Knowledge and Inquiry. AS Level: C in one of the following: English Language English Literature Knowledge and Inquiry.
VET course studied at school	Successful completion of a Certificate IV or higher.	Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Scaled mark of 50 or higher in one of the following: English ATAR Literature ATAR English as an Additional Dialect (EALD) ATAR or a STAT Written English score of 140 or higher.
International Baccalaureate (IB) Diploma	Total score of 24 or higher.	Higher level (HL): 3 or better. Standard Level (SL): 4 or better. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only).
Minimum Selection Rank (WA/ACT/NSW/NT/SA/TAS/VIC)	70	Scaled mark of 50 or higher in one of the following (or interstate equivalent): English ATAR Literature ATAR English as an Additional Dialect (EALD) ATAR Or a STAT Written English score of 140 or higher. Or evidence of completing year 11 and 12 in Australia at any Level (Domestic applicants only).
Overseas Year 12	Please refer to the information under the country of study.	Please refer to the information under the country of study.
Extenuating circumstances	We'll consider applications from prospective students whose education has been compromised due to genuine hardship, resulting in them falling short of entry requirements for an undergraduate course. Find out more.	Case-by-case assessment.
Enabling courses (in Year 12) - standard	Successful completion of one of the following: Murdoch FlexiTrack High Program in Year 12 TLC Learning for Tomorrow in Year 12 An enabling or bridging program at another Australian university	Evidence of completing Year 11 and 12 in Australia at any level (domestic applicants only), OR Evidence of completing a minimum of 2 years study at TAFE or an RTO (domestic applicants only), OR A STAT Written English score of 140 or higher, OR Scaled mark of 50 or higher in one of the following: English ATAR Literature ATAR English as and Additional Dialect (EALD)
Western Australian Universities Foundation Program (WAUFP)	CPS 54 or higher.	50% in English Language and Australian Cultural Studies (ELACS).
Queensland Certificate of Education (QCE)	Overall Position (OP) of 13 or lower.	Sound Achievement (4) or better in a Queensland Studies Authority approved subject of one of the following: English English Extension (Literature) English for ESL Learners. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only).

GCE A Levels
Minimum academic requirement Aggregate of 6 points from: A maximum of the best three A-level subjects; OR A combination of A-level and AS-level subjects At least two A-level subjects are included in the calculation AS-level subject attempted at A-level is not eligible to be included A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1) AS-level grades (A=2.5, B=2, C=1.5, D=1, E=0.5)
Minimum English requirement A Levels: D in one of the following: English Language English Literature Knowledge and Inquiry. AS Level: C in one of the following: English Language English Literature Knowledge and Inquiry.

VET course studied at school
Minimum academic requirement Successful completion of a Certificate IV or higher.
Minimum English requirement Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Scaled mark of 50 or higher in one of the following: English ATAR Literature ATAR English as an Additional Dialect (EALD) ATAR or a STAT Written English score of 140 or higher.

International Baccalaureate (IB) Diploma
Minimum academic requirement Total score of 24 or higher.
Minimum English requirement Higher level (HL): 3 or better. Standard Level (SL): 4 or better. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only).

Minimum Selection Rank (WA/ACT/NSW/NT/SA/TAS/VIC)
Minimum academic requirement 70
Minimum English requirement Scaled mark of 50 or higher in one of the following (or interstate equivalent): English ATAR Literature ATAR English as an Additional Dialect (EALD) ATAR Or a STAT Written English score of 140 or higher. Or evidence of completing year 11 and 12 in Australia at any Level (Domestic applicants only).

Overseas Year 12
Minimum academic requirement Please refer to the information under the country of study.
Minimum English requirement Please refer to the information under the country of study.

Extenuating circumstances
Minimum academic requirement We'll consider applications from prospective students whose education has been compromised due to genuine hardship, resulting in them falling short of entry requirements for an undergraduate course. Find out more.
Minimum English requirement Case-by-case assessment.

Enabling courses (in Year 12) - standard
Minimum academic requirement Successful completion of one of the following: Murdoch FlexiTrack High Program in Year 12 TLC Learning for Tomorrow in Year 12 An enabling or bridging program at another Australian university
Minimum English requirement Evidence of completing Year 11 and 12 in Australia at any level (domestic applicants only), OR Evidence of completing a minimum of 2 years study at TAFE or an RTO (domestic applicants only), OR A STAT Written English score of 140 or higher, OR Scaled mark of 50 or higher in one of the following: English ATAR Literature ATAR English as and Additional Dialect (EALD)

Enabling courses (in Year 12) - standard

Minimum academic requirement

Successful completion of one of the following:

Murdoch FlexiTrack High Program in Year 12
TLC Learning for Tomorrow in Year 12
An enabling or bridging program at another Australian university

Minimum English requirement

Evidence of completing Year 11 and 12 in Australia at any level (domestic applicants only), OR

Evidence of completing a minimum of 2 years study at TAFE or an RTO (domestic applicants only), OR

A STAT Written English score of 140 or higher, OR

Scaled mark of 50 or higher in one of the following:

English ATAR
Literature ATAR
English as and Additional Dialect (EALD)

Western Australian Universities Foundation Program (WAUFP)
Minimum academic requirement CPS 54 or higher.
Minimum English requirement 50% in English Language and Australian Cultural Studies (ELACS).

Queensland Certificate of Education (QCE)
Minimum academic requirement Overall Position (OP) of 13 or lower.
Minimum English requirement Sound Achievement (4) or better in a Queensland Studies Authority approved subject of one of the following: English English Extension (Literature) English for ESL Learners. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only).

Means of admission	Minimum academic requirement	Minimum English requirement
Diploma or Advanced Diploma AQF level 5-6	Successful completion of a Diploma or Advanced Diploma.	Successful completion of a Diploma or Advanced Diploma.
Certificate IV AQF level 4	Successful completion of a Certificate IV.	Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only), OR Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only), OR STAT Written English score of 140 or higher (145 if prior to May 2010).

Diploma or Advanced Diploma AQF level 5-6
Minimum academic requirement Successful completion of a Diploma or Advanced Diploma.
Minimum English requirement Successful completion of a Diploma or Advanced Diploma.

Certificate IV AQF level 4
Minimum academic requirement Successful completion of a Certificate IV.
Minimum English requirement Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only), OR Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only), OR STAT Written English score of 140 or higher (145 if prior to May 2010).

Means of admission	Minimum academic requirement	Minimum English requirement
Mature Age Pathway (MAP)	MAP involves an interview and a portfolio submission to be assessed by the Academic Chair of the course. Admission is based on relevant work and life experience. Applicants must also meet the English Language Competency requirements for the course. Email us for more information.	Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Must be met according to the respective courses standard ELC requirements, STAT Written English 140, etc.
Special Tertiary Admissions Test (STAT)	Multiple Choice score of 135 (145 if taken prior to May 2010).	Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Written English Score of 140 (145 if taken prior to May 2010).

Mature Age Pathway (MAP)
Minimum academic requirement MAP involves an interview and a portfolio submission to be assessed by the Academic Chair of the course. Admission is based on relevant work and life experience. Applicants must also meet the English Language Competency requirements for the course. Email us for more information.
Minimum English requirement Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Must be met according to the respective courses standard ELC requirements, STAT Written English 140, etc.

Special Tertiary Admissions Test (STAT)
Minimum academic requirement Multiple Choice score of 135 (145 if taken prior to May 2010).
Minimum English requirement Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Written English Score of 140 (145 if taken prior to May 2010).

As per normal undergraduate admission requirements.

English Requirements

You must meet a minimum standard in English to study at Murdoch, which for most courses can be demonstrated by providing evidence that you have completed Year 11 and 12 in Australia at any level if you are a domestic student, or through either English proficiency tests, university preparation courses, English language courses, previous tertiary study or vocational education.

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

Find out more

Adjustment for Murdoch RISE

Murdoch RISE is a selection rank adjustment, as part of our commitment to helping students from regional, Indigenous and low socio-economic backgrounds gain university entry.

If you achieve an ATAR of 60.00 - 89.95, a Murdoch RISE adjustment factor of up to 10.00 points may help you get into your preferred course. Murdoch RISE can increase your selection rank up to a maximum of 90.00.

There’s no application or need to register. If you are eligible, the adjustment factor is automatically added to your raw ATAR score when you apply.

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

Find out more

This information applies to courses offered at our Australian campuses only. Courses offered at our Dubai and Singapore campuses or delivered by Open Universities Australia may have different requirements.

Enabling pathways

If you don’t currently meet our admission requirements, we have a range of enabling pathways to help build your skills.

Progress to fees and scholarships

Fees and scholarships

How much will it cost?

Instead of paying an overall course fee, you pay for the individual units you enrol in. The total course cost will vary depending on the units you choose.

Following your successful application, you’ll receive a Letter of Offer which will contain specific course and fee information.

If you are applying for an undergraduate course, you may be eligible for a Commonwealth Supported Place. Postgraduate programs are full fee paying, unless indicated otherwise in your Letter of Offer.

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Marketing

What type of student are you?

Overview

Study areas

Courses with this major

Apply to start

Sign up to hear from us

Structure

Courses with this major

Entry requirements

Select which option best describes your path to university :

Higher Education

Recent Secondary Education

Vocational Education & Training

Work & Life Experience

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

English Requirements

Advanced Standing

Adjustment for Murdoch RISE

Advanced Standing

Enabling pathways

Fees and scholarships

Scholarships

How much will it cost?

How much will it cost?

Scholarships

How to apply

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